04a Hofstede Cultural Dimensions

Geert Hofstede’s Dimensions of National Culture have existed for a long time, with many different versions as the theories and concepts have evolved.  What follows is a copy of the newest Values Survey Module 2013 Questionnaire and the Values Survey Model 2013 Manual (that contains scoring and background information)


Values Survey Module 2013

Values Survey Module 2013 Manual


Geert and Gert Jan Hofstede Homepage: http://www.geerthofstede.com/index

The Hofstede Centre Homepage: http://geert-hofstede.com

 The Hofstede Center Country Comparison Site: http://geert-hofstede.com/countries.html


Dimensions of National Culture [values]: http://geert-hofstede.com/dimensions.html – http://www.geerthofstede.com/dimensions-of-national-cultures

  1. Power Distance (PDI)
  2. Individualism X Collectivism (IDV)
  3. Masculinity X Femininity (MAS)
  4. Uncertainty Avoidance (UAI)
  5. Long-Term Orientation (LTO)
  6. Pragmatic X Normative (PRA)
  7. Indulgence X Restraint (IND)

Dimensions of Organizational Cultural and Change Management * [practices]: http://geert-hofstede.com/organisational-culture-dimensions.html

  1. Organizational effectiveness: Means-oriented vs. Goal-oriented
  2. Customer orientation: Internally driven vs. Externally driven
  3. Control: Easygoing work discipline vs. Strict work discipline
  4. Focus: Local vs. Professional
  5. Approachability: Open systems vs. closed systems
  6. Management philosophy: Employee-oriented vs. Work-oriented
  7. Degree of acceptance of leadership style
  8. Degree of identification with your organization
    1. * Developed by Bob Waisfisz
    2. Strategy, Context, and Culture:  Exercises and Practice: http://geert-hofstede.com/culture-and-strategy.htm

Dimension Examples

  1. Power Distance (PDI)
    1. Tapas doradas de Pepsi
  2. Individualism X Collectivism (IDV)
    1. My Big Fat Greek Wedding – Meet the family
    2. El bar de Antonio
  3. Masculinity X Femininity (MAS)
    1. Swedish Armed Forces – Paper
    2. Swedish Armed Forces – Cube
    3. Swedish Armed Forces – Labyrinth
    4. Update on 2007 Dolce and Gabbana Gang Rape Ad 
  4. Uncertainty Avoidance (UAI)
  5. Long-Term Orientation (LTO)
  6. Pragmatic X Normative (PRA)
  7. Indulgence X Restraint (IND)
    1. Vem pra rua



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