Did I offend you?
I few years ago I was attending a marking conference in Barcelona, Spain. During the conference a presenter told us that we would show a highly offensive commercial that came from the United States. I was excited to see what it would be, and then he showed this Pepsi commercial. I couldn’t believe this was the highly offensive clip, but to him it was.
Dealing With Intercultural Communication 
September 14, 2011 at 10:57 pm |
Very interesting – I was just wondering if the presenter explained why it would be offensive? Would this be only in Spain, or also in other Spanish-speaking countries?
Thank you
September 16, 2011 at 3:02 pm |
Hi Julie,
In the USA we often compare products directly, but this is a bit more negative in many other cultures. Looks like Spain is one of those.
September 19, 2011 at 5:57 pm |
Oh, ok. Thank you so much. I was afraid I was missing something with the objects they were looking at, or I just wasn’t sure. Thank you! This site is great!